Mumbai, sixth August 2019 – Euro T20 Slam has signed up India’s Largest Sports activities Recreation, Dream11, because the Official Fantasy Recreation Companion. The
league is ready to happen within the Netherlands, Scotland and Eire from 30th August to 22nd September this yr. Euro T20 Slam (ET20S) is the first-ever cricket league that shall be performed throughout a number of international locations inside one season. This T20 format cricket league will see six groups, with two groups from every of Eire, Netherlands and Scotland, compete throughout 33 matches.
The partnership between Dream11 and ET20S will improve the expertise of followers by deeply involving them within the matches by way of fantasy sports activities. The fantasy sport of ET20s shall be accessible to 70 million+ Dream11 customers. The matches will witness a number of Dream11 model integrations and on-ground activations at numerous contact factors in the course of the matches.
Mr. Prashant Mishra, Woods Leisure, promoter of the league mentioned,
“We’re excited to associate with India’s most talked about fantasy sports activities platform because the inception of our league. The huge attain that Dream11 has within the digital enviornment amongst the cricket followers, will certainly assist us in gaining the recognition that we hope from the primary yr itself.”
Dream11 spokesperson mentioned,
“We’re completely satisfied to associate with Europe’s first T20 cricket league. We’ve been seeing good traction for brand new sports activities leagues and distinctive matches over Dream11, particularly inside our avid customers. We’re positive Euro T20 Slam may also resonate properly with the sports activities followers in India given the line-up of cricketers.”
The current KPMG-IFSG report means that by growing the connection between the dwell sporting motion and fantasy sport, fantasy sports activities assist improve person engagement, which in flip facilitates elevated sports activities consumption.